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Bottom of the Ninth

Bottom of the Ninth

A twice-weekly sports business newsletter for a smarter fan.

Featured

The Most High-Tech Cleats Ever Created 👟

Mar 27, 2026

•

1 min read

The Most High-Tech Cleats Ever Created 👟

Plus, how every March Madness court gets made

Tyler Webb
Tyler Webb
Nike Lost the Plot 📉

Mar 25, 2026

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1 min read

Nike Lost the Plot 📉

Here's why that was inevitable

Tyler Webb
Tyler Webb
💧What is Paul Skenes Wearing?

Mar 13, 2026

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10 min read

💧What is Paul Skenes Wearing?

Plus, Wisconsin’s plans to outlaw overpriced hot dogs

Tyler Webb
Tyler Webb

Articles

How Does Wimbledon Keep Its Grass Courts Alive? 🎾

Jul 10, 2026

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5 min read

How Does Wimbledon Keep Its Grass Courts Alive? 🎾

Plus, the rise (and fall) of the single-bar face mask

Tyler Webb
Tyler Webb
Should Sports Marketers Use AI? 🤖

Jul 8, 2026

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4 min read

Should Sports Marketers Use AI? 🤖

A debate on the ethics and consequences of using generative AI

Tyler Webb
Tyler Webb
How to Eat 70 Hot Dogs in 10 Minutes 🌭

Jul 3, 2026

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6 min read

How to Eat 70 Hot Dogs in 10 Minutes 🌭

Plus, why can't soccer fans keep balls that go into the stands?

Tyler Webb
Tyler Webb
The CNBC of Sports Business 💵

Jul 1, 2026

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4 min read

The CNBC of Sports Business 💵

How Sid Balaga and Suraj Peramanu are innovating sports business content

Tyler Webb
Tyler Webb
What's with these "Green Whistles?" ⚽️

Jun 26, 2026

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6 min read

What's with these "Green Whistles?" ⚽️

Plus, the Packers’ biggest “existential threat”

Tyler Webb
Tyler Webb
When to Quit to Become a Creator 👋🏻

Jun 24, 2026

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4 min read

When to Quit to Become a Creator 👋🏻

Why content creation might be "safer" than your current job.

Tyler Webb
Tyler Webb
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Bottom of the Ninth

Sports for a smarter fan.

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