Bottom of the Ninth

A twice-weekly sports business newsletter for a smarter fan.

Featured

The Most High-Tech Cleats Ever Created 👟

Mar 27, 2026

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1 min read

The Most High-Tech Cleats Ever Created 👟

Plus, how every March Madness court gets made

Nike Lost the Plot 📉

Mar 25, 2026

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1 min read

Nike Lost the Plot 📉

Here's why that was inevitable

💧What is Paul Skenes Wearing?

Mar 13, 2026

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10 min read

💧What is Paul Skenes Wearing?

Plus, Wisconsin’s plans to outlaw overpriced hot dogs

Articles

Was Hosting The World Cup Actually Worth It? ⚽️

Oct 9, 2026

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5 min read

Was Hosting The World Cup Actually Worth It? ⚽️

Plus, what's this helmet cover college football players are wearing?

Meet the College Dropout Challenging Nike 👟

Oct 7, 2026

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4 min read

Meet the College Dropout Challenging Nike 👟

How Caddix became the NFL's new favorite cleat

Why Is There A Ladder On The Green Monster? 🪜

Oct 2, 2026

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5 min read

Why Is There A Ladder On The Green Monster? 🪜

Plus, the Timberwolves’ $50M arena issue

I Failed As a Content Creator For 14 Years 📉

Sep 30, 2026

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3 min read

I Failed As a Content Creator For 14 Years 📉

Here's what you can do differently

What Was Patrick Mahomes Drinking on SNF? 🧪

Sep 25, 2026

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5 min read

What Was Patrick Mahomes Drinking on SNF? 🧪

Plus, how the Buffalo Bills got their name.

30 Stadiums, 65 Days, 11,000 Miles 🚴

Sep 23, 2026

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3 min read

30 Stadiums, 65 Days, 11,000 Miles 🚴

Meet the 22-year-old cyclist who just made NFL history